With economic growth of 6.5% in the year 2011, total middle-class society in Indonesia has also increased. No wonder if world class automotive companies start to aimed Indonesian market.
It shows that car sales has increased rapidly, for that fact those world class automotive companies is rumored will flocked in investing in Indonesia in order to reap the opportunity to acquire a higher market.
Toyota has said that, it would invest 200 million dollars to implement a development plant in Indonesia. The company plans to increase production capacity to 230,000 units of vehicles per year in 2014 to come. The amount is more than double current production.
Apart from Toyota, who had become ruler of the car market for decades in Indonesia, companies like General Motors, Ford Motor and Tata Motors also began planning for the expansion to Indonesia. The companies plan to build new factories and new distribution network to reach more middle-class society in Indonesia.
An Extraordinary Potential Market Growth for Indonesian Automotive
Year 2013 sales of motor vehicles coming in Indonesia is expected to reach 1 million units. With the basic sales, Indonesia will become the country’s largest car market in the world. In addition to higher sales levels, the level of car ownership among the people of Indonesia is still relatively low. Means that the market is so large they are still room for a big growth. With the fourth largest population in the world, Indonesia is expected to become the country with the largest car market growth in the world.
Currently expected to be less than one twentieth of the population of Indonesia has a car. Means for the moment, 240 million people in Indonesia, only about 12 million people who own a car. Along with the massive economic growth, the car will be more affordable for Indonesians. In the span of ten years is estimated to total car sales each year to achieve the figure of 3 million units.
Investment as the strategy to penetrate Indonesia Market
As potential markets, Indonesia is also making a profit. With such a large market, the world’s automotive companies not only make Indonesia a destination, but also began to make Indonesia a place of production. GM seven years ago were out of Indonesia, but again will make investments worth 150 million dollars to build factories that produce seven-seated van. GM factory will produce 40,000 units of vehicles every year devoted to domestic and export markets.
Meanwhile Zhejian Geely Holding Group of China also plans to increase production capacity in Indonesia. Tata last month revealed plans to market their Nano in Indonesia. Meanwhile, companies like Ford that do not have a factory in Indonesia will also considering the possibility to open a plant in the state. Hyundai is predicted that the sale will have a 35% growth this year is also considering opening a factory in Indonesia.
Indonesia hopes to follow the footsteps of Thailand’s successful use of government policies and good infrastructure to attract foreign direct investment. Thailand is now one of the country who has the biggest vehicles production in the world, especially pickup trucks.
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